Sales of print ads during the first quarter fell nearly 30% industry-wide, according to the Newspaper Association of America -- the worst drop since record-keeping began, in 1950. On-line ads fell 13 percent.
This from TheStreet.com (and remember that the stocks were already at extremely low levels):
Newspaper stocks were broadly lower across the board Tuesday. The New York Times fell 5.4%, Gannett was down 8%, the Washington Post slipped 4%, E.W. Scripps was off 10%, and Journal Communications was down 5.3%. News Corp., publisher of the Wall Street Journal and the New York Post among other titles, had inched higher by a few cents, or just over 1%.
"What we're seeing is an accelerating rate of decline across all advertising categories, which is beyond the worst-case scenario," said Edward Atorino, an analyst with the Benchmark Co., as he looked over the figures on the NAA web site for the first time. He paused to take another look, and then he said, "This is really horrible."
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