The Ohio State University and the University of Michigan have agreed to halt the printing of athletic team media guides in an effort to develop new media initiatives for more effective communications and help with cost containment.
“With the new media environment and current economic climate, the decision to cut back in this area was prudent,” Bill Martin, University of Michigan Director of Athletics, said. “The discussion to eliminate the printed version of the media guide has been ongoing within the Big Ten and NCAA administrative services for some time.
“We understand there is a need for a stronger commitment to new media,” Martin added. “Our alumni and fans want more timely information.”
Both Martin and Smith also noted it is important to make changes that will not affect the athletic and academic well-being of the school’s student-athletes.
“With Ohio State and Michigan together making this statement, I hope our decision will be a catalyst for other schools to follow suit,” Gene Smith, Ohio State Director of Athletics, said. “All athletic programs are in the midst of cost containment discussions, but our decision is not only based on economics, the structure of media consumption has changed rapidly and we need to meet the challenges head on.
“New initiatives will have to be developed to allow media, recruits, alumni and fans to follow our teams,” Smith said. “Social networking already plays a role in our communication plan and new platforms will continue to develop.”
The elimination of printed media guides will take place immediately and effectively will result in a total cost reduction of more than $250,000 per year.
http://www.ohiostatebuckeyes.com//ViewArticle.dbml?DB_OEM_ID=17300&ATCLID=3744008
Thursday, May 28, 2009
Michigan and Ohio State ditch printed media guides
Tuesday, May 26, 2009
A plug for "Crimson Literacy"
In addition to my most recent book ("100 Things Crimson Tide Fans Should Know & Do Before They Die"), and the Tuscaloosa News book we did on last season ("Return to Glory: The Story of Alabama's 2008 Season"), I'll also be talking up my new "Huddle Up!" series that will come out this summer.
While I doubt the Alabama edition will be ready in time, we'll probably have a couple of other versions by then. Either way, in my mind this will serve as a sort of kickoff event (yes, pun intended) for the series.
Some of the other authors who have been invited include Keith Dunnavant and Warren St. John and Chip Cooper. Should be fun.
Special Event: "Crimson Literacy-Up Close & Personal"
Sponsored by The Literacy Council of West Alabama
Friday, June 26, 2009
5 p.m.-6:30 p.m. at Barnes & Noble.
Multiple authors' signing and open house. Open to the public.
6:30 p.m.-8p.m. at I.O. Metro.
VIP & authors' reception with music, food, silent auction. Ticketed event.
For more info, call 391.0560, email johnnie@tuscaloosachamber.com, or visit the Literacy Council of West Alabama site: http://www.tuscaloosachamber.com/literacy/
Friday, May 22, 2009
Some awards are really tough to get ...
Friday afternoon, the Alabama Press Association's Better Newspaper Contest winners were announced and I landed best sports column (and also contributed to the winning entry for best sports news in-depth coverage).
Many of you know that my goal has always been to become a sports columnist. Earlier this week, I also got three Alabama Managing Editors awards, including second place for sports column.
What I really like is that they were different columns. The AME column was on how black football players were getting arrested along The Strip in Tuscaloosa, and the other was for climbing into the ring with Olympic boxer Deontay Wilder -- who broke my orbital bone with one punch.
A heavy price to pay, but I'm going to enjoy it.
Already No. 1 on the Walsh list
Just please don't return them now.
The list:
1. 100 Things Crimson Tide Fans Should Know & Do Before They Die.
2. Where Foootball is King: A History of the SEC
3. Crimson Storm Surge: Alabama Football Then and Now
4. Who's No. 1? 1oo-Plus Years of Controversial National Champions in College Football
5. No Time Outs: What It's Really Like to Be a Sportswriter Today.
As I mentioned before, it'll be a lot more interesting when we get into the Huddle Up series
Sunday, May 17, 2009
This could have a huge impact on the Huddle Up series
The possible elimination of printed media guides for Southeastern Conference and all Division I teams will be discussed at the SEC spring meetings, which start May 25 in Destin.
Saturday, May 16, 2009
Thursday, May 14, 2009
No more adds
So all the writing is done, along with the adds that took a couple of months to complete, with only some final proofs (Alabama, Auburn, Michigan, Notre Dame and Oklahoma) to go. The first wave (Tennesssee, Ohio State, Texas and the New York Giants) is at the printer.
Yeah, my brain is about as warped as the image on this tuba. ... More soon.
Tuesday, May 12, 2009
No more monkeying around
First off, I've upgraded the blog. Hope you like the changes.
Second, there will be a lot more posts in the near future as things unfold with the Huddle Up books and the nine initial editions are released.
Third, my annual college football rankings are coming up, so I'll start unveiling the updated results soon.
But wait, that's not all ... only I'm not telling for now. You'll just have to check it out for yourself.
Wednesday, May 6, 2009
No more writing
So here's where everything is at:
Tennessee: At the printer (awesome).
Ohio State: About to go to the printer - they're tweaking the final proofs now.
New York Giants: I'm about to get the proofs, possibly tomorrow.
Texas: Again, the final proofs will be here any time now.
Alabama, Oklahoma and Notre Dame will follow. Michigan and Auburn have yet to be laid out. I expect they'll be last. It's home stretch time, though.